Will they still need a business coach?
John Fox's sons are tackling the
world of school supplies - and helping
underprivileged students along
the way.
Cody (from left) and Mark Fox, both .
rising seniors at Charlotte Christian,
have spent the past two years developing
a protective cover for textbooks, a
response to the brothers' hefty fines
for beating up textbooks during the
course of a school year.
The Fox brothers took matters into
their hands and invented Book Jax,
which debuted at Staples stores this
month for $5.99 each. Made with gel
resin to protect spines and corners,
th~ jackets also feature slots for sliding
in photos, and they come in an array
of colors.
Book Jax debuted on PBS' Everyday
Edisons, the reality inventors' show
created by Charlotte firm Enventys.
The Foxes auditioned in San Diego
and, with help from the show's product-
development team, brought the
book jacket from prototype to retail.
As part of the rollout, the Fox brothers
have made a donation to Staples'
Do Something 101 campaign, aimed
at encouraging teens to donate school
supplies to underprivileged students.