Everybody has a great idea that could change the way we work, the way we live or the way we play. From thousands of hopefuls screened at nationwide casting calls, each season the Everyday Edisons crew hand selects an elite few to transform their extraordinary ideas from a sketch on a napkin to a store shelf. Season Three is no exception, returning with 10 new inventors encountering both product successes and setbacks, as audiences learn precisely what it takes to turn an idea into a retail-ready product.

So who are the "Everyday Edisons" this season?

Inventors are an unlikely – and unassuming – bunch. By day you'd recognize them as your neighbor, child's teacher, local business owner or friend that bails you out of your overambitious DIY projects.

Take Phil Avery, a Pennsylvania graphic designer with an eye for art and knack for making things better. Frustrated with pots and pans bulging from his cluttered kitchen cabinets, he devised a compact baking pan set for cooks short on space.

Stan Black, Jonathan Frank and Richard Kosoff are three caring fathers that put their minds to work to make their children's lives better. Black conceived his image projection system for children's nightlights to chase away the dark demons spun from shadows in the night. Frank's experience as a mechanical engineer behind the magic at major theme parks led him to create "G-car," the self-propelling toy racecar he built for his five-year-old son. Kosoff followed in the footsteps of his uncle, "the family inventor," for the inspiration behind his innovative light-dimming system that eased his son's bedtime fright.

There's Holly Tucker, the all-smiles travel agent with a fierce passion for thinking up the next best thing. Tired of sneakers, pumps and boots overtaking her closet, she came up with a better shoe storage solution that could make use of the unused space hidden beneath standard bedskirts.

These are all examples of "Everyday Edisons" — ordinary people with simple solutions for the everyday problems we all face. Their ingenious inventions ease life's complexities, make everyday processes more efficient and make our lives more enjoyable. Read more about our "Everyday Edisons" and their inventions »

Cracking the Code to the Product Development Process

But how, exactly, does the average person transform a mere sketch on a napkin into a useful product available to the masses?

This question, coupled with a general unawareness of the complex product development process, will inhibit most people from ever pursuing their inventive dreams and ideas. It's these tough obstacles that Everyday Edisons will examine throughout the 13-part series.

Riding the tide of two successful, award-winning seasons, Season Three goes beyond the documentary-style storyline of the intricate process an idea journeys through within engineering, product design and branding. Viewers will now get an exclusive, behind-the-scenes look into buyer meetings at major retailers and manufacturers; learn what it takes to secure a competitive licensing deal; and the business behind product development as these innovations launch into the household, home storage, lighting and décor, tools and kitchenware industries.

Everyday Edisons is produced by Everyday Edisons, LLC.